Primary ID - 25

The Business Problem Paradime.io is a relatively new business entity and they are striving to improve their revenue by attracting a larger number of users to their platform. Additionally, they are working towards creating a community of dedicated and loyal users.

The Benefits of providing ‘Community’ as a Product

  1. Paradime.io is new to the business and thus the target of the company is to increase the adoption rate of their app. If we look from the birds eye view, the below diagram demonstrates how the user journey will look like, and in what terms the community could facilitate in user retention. (https://www.storyly.io/post/moments-in-app-community-retention-empowerment)

Image 1

Image 1

  1. Organic traffic through more user generated content - It has been observed that an increase in User Generated Content results in a corresponding rise in organic traffic. This is due to the way in which the Google algorithm operates, wherein it prioritizes apps and websites that regularly receive updates in the form of new content during the search results.(https://www.searchenginejournal.com/seo-ugc/248221/)

  2. Strong Advocate of your product - People with similar needs/interest tend to look for those with similar needs/interest, thereby forming a Community. Through the Word-of-Mouth, you would be able to attract more customer to the platform.

  3. User Feedback - A robust community provides individuals with an opportunity to voice their concerns, and these inquiries are often resolved within the community itself. When the community collectively raises an issue, it is likely to be a well-refined problem that deserves immediate attention from the app developers.

Deep Dive in Users Segment We have divided the user segment into 4 categories, as → Beginner Frequent User, Beginner but less Frequent User, Expert Frequent User, and an Expert but less Frequent User.

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Our Target Users are →

Persona 1 - Beginner less Frequent user Name: Amanda Age: 22 Occupation: Junior Data Analyst

Amanda is a recent graduate with a degree in statistics who has just landed her first job as a Data Analyst. She has a basic understanding of Data Analysis and is eager to learn more about Data Engineering. However, she has limited experience with data transformation tools like DBT and is looking for a more user-friendly alternative.

Need → Looking for user friendly environment.

Persona 2 - Intermediate Frequent User Name: Ben Age: 26 Occupation: Data Analyst Ben has been working in the company for past 8 months and has been focused in climbing the ladder in the organization. He was constantly solving problems on DBT and is new to Paradime and want to show his potential recruiter or higher authority in his own organization, how his portfolio of projects looks like.

Need → A way to show his potential recruiter skill he have acquired.

Framing Problem Statement Our level 0 PS was to form a ‘Community’. The level 1 PS could be deduced from the image 1.

  1. After Problem is faced by the user, facilitate user in problem sharing - increase the number of problem shared.
  2. After problem is faced by the user, facilitate the user in finding the Resources.

Proposed MVP solution #1

Description
In this MVP, we aim to provide users with three key features to enhance their experience.